Image FM

Image FM 97.9 (Nepali: इमेज एफ.एम. ९७.९) is a Nepalese FM radio station, established in January 7, 1999. Initially Image FM 97.9 was known as KATH FM 97.9 and was started out with a few hours of test transmission. That time it was limited to Kathmandu audiences only.

On February 17, 2006 it started nationwide transmission and has now become a household name in the valley. “Music of your Life”, being the theme of the channel, it reached to a new height when it started broadcasting 24 hours, of continues entertainment for people of all age group.

It is owned by the Image Group of Companies, which also runs Image Channel, Image News FM 103.6 and Image Khabar.

Challenge

Page load time was maximum and there was some issue with the CMS (Content Management System) of this particular website. The CMS was not quite responsive and outdated.

Solution

We decided to replace the old CMS of this website and use the latest CMS with better functions and responsive panels. We also focused on decreasing the page load time

Results

Since we were making the website of Nepal’s number one radio fm we didn’t comprised with anything. Currently this website has quite good reputation on Google.

25% less CTR

20% less CPA

272% ROI

8452 Unique Visitor

What We Did For Image FM

We phase out the old CMS and replaced it with the new and up-to-date CMS by adding unique contents and proper keywords to rank well on search engines.

Keyword Research

Keywords directly affect search engine optimization so, we focused on keywords that were necessary to be looked upon

Website Analysis

Image fm is a fm website so, we choosed CMS for the website accordingly and also made live listening feature available

Competitor Analysis

Image FM is not the only online website of radio fm running on Nepal, so we also analyzed some top competitor websites

Backlink Building

The higher the number of backlinks for a particular website the more better the reputation of a particular website